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Ram Bezawada

University at Buffalo

21

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1110

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The Effects of Multichannel Shopping on Customer Spending, Customer Visit Frequency, and Customer Profitability

2018 Journal of the Association for Consumer Research
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The Effects of Multichannel Shopping on Customer Spending, Customer Loyalty, and Customer Profitability

2018
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Better Patient Privacy Protection with Better Patient Empowerment about Consent in Health Information Exchanges

2015
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Segmentation and drivers of wine liking and consumption in US wine consumers

2014
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Effects of Consumers' Social Media Participation on Consumer Behavior: A Marketing Perspective

2014
- Ashish Kumar
- Ram Bezawada
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The effect of customers' social media participation on customer visit frequency and profitability: an empirical investigation

2013 Information Systems Research
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Aggregate Impact of Different Brand Development Strategies

2013
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What is Special about Marketing Organic Products? How Organic Assortment, Price and Promotions Drive Retailer Performance

2013 Journal of Marketing
- Ram Bezawada
- Koen Pauwels
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Customers' social media participation and business value for firms: Evidence from a field study

2013
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Super-tasting gastronomes? Taste phenotype characterization of foodies and wine experts

2013 Food Quality and Preference
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Citations (17)