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Judy I. Alpert

St. Edward's University

4

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Purchase occasion influence on the role of music in advertising

2005 Journal of Business Research
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Contributions From a Musical Perspective on Advertising and Consumer Behavior

1991 ACR North American Advances
- Judy I. Alpert
- Mark I. Alpert
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Music influences on mood and purchase intentions

1990 Psychology & Marketing
- Judy I. Alpert
- Mark I. Alpert
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Background Music As an Influence in Consumer Mood and Advertising Responses

1989 ACR North American Advances
- Judy I. Alpert
- Mark I. Alpert
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Citations (67)