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Aditya Billore

Indian Institute of Management Indore

9

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15

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Investigating brand community engagement and evangelistic tendencies on social media

2021 Journal of Product & Brand Management
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Paternity leave: stepchild of family-friendly policies. Moderating the role of traditional masculinity ideology

2021 Personnel Review
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Farm Electronics: The Business-to-Business Marketing Dilemma

2020
- Aditya Billore
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Divergence or Relevance in Advertisements: What Works in Emerging Markets? Evidence from Indian Consumers

2020 Journal of Global Marketing
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Exploring the Influence of Movie Genre on Destination Image and Travel Intentions

2018
- Aditya Billore
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Role of anthropomorphization on pro-social behavior

2018 Journal of Indian Business Research
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I complain for your good? Re-examining consumer advocacy

2016 Journal of Strategic Marketing
- K.R. Jayasimha
- Aditya Billore
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Citations (10)