The validity of impressions as a media dose metric in a tobacco public education campaign evaluation: an observational study (Preprint)
Kevin DavisLaurel CurryBrian BradfieldDavid A StupplebeenRebecca J WilliamsSandra SoriaJulie Lautsch
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Background Evaluation research increasingly needs alternatives to target or gross rating points to comprehensively measure total exposure to modern multichannel public education campaigns that use multiple channels, including TV, radio, digital video, and paid social media, among others. Ratings data typically only capture delivery of broadcast media (TV and radio) and excludes other channels. Studies are needed to validate objective cross-channel metrics such as impressions against self-reported exposure to campaign messages. Objective This study aimed to examine whether higher a volume of total media campaign impressions is predictive of individual-level self-reported campaign exposure in California. Methods We analyzed over 3 years of advertisement impressions from the California Tobacco Prevention Program’s statewide tobacco education campaigns from August 2019 through December 2022. Impressions data varied across designated market areas (DMAs) and across time. These data were merged to individual respondents from 45 waves of panel survey data of Californians aged 18-55 years (N=151,649). Impressions were merged to respondents based on respondents’ DMAs and time of survey completion. We used logistic regression to estimate the odds of respondents’ campaign recall as a function of cumulative and past 3-month impressions delivered to each respondent’s DMA. Results Cumulative impressions were positively and significantly associated with recall of each of the Flavors Hook Kids (odds ratio [OR] 1.15, P<.001), Dark Balloons and Apartment (OR 1.20, P<.001), We Are Not Profit (OR 1.36, P<.001), Tell Your Story (E-cigarette, or Vaping, product use Associated Lung Injury; OR 1.06, P<.05), and Thrown Away and Little Big Lies (OR 1.05, P<.01) campaigns. Impressions delivered in the past 3 months were associated with recall of the Flavors Hook Kids (OR 1.13, P<.001), Dark Balloons and Apartment (OR 1.08, P<.001), We Are Not Profit (OR 1.14, P<.001), and Thrown Away and Little Big Lies (OR 1.04, P<.001) campaigns. Past 3-month impressions were not significantly associated with Tell Your Story campaign recall. Overall, magnitudes of these associations were greater for cumulative impressions. We visualize recall based on postestimation predicted values from our multivariate logistic regression models. Conclusions Variation in cumulative impressions for California Tobacco Prevention Program’s long-term multichannel tobacco education campaign is predictive of increased self-reported campaign recall, suggesting that impressions may be a valid proxy for potential campaign exposure. The use of impressions for purposes of evaluating public education campaigns may help address current methodological limitations arising from the fragmented nature of modern multichannel media campaigns.Keywords:
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The ArXiv preprint archive for research articles in physics, mathematics, computer science and related disciplines was initiated by Paul Ginsparg in 1991. ArXiv enables the rapid dissemination of research articles prior to peer review, and it quickly became very successful in this.
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Preprint is work papers shared before peer review. A preprint contains full or partial draft of a work papers that are shared publicly before it have been peer reviewed. I see that preprint have been increasingly popular option for authors. The biggest benefits fall into four areas: showcase, credit, feedback, and visibility.
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This toolkit aims to help individual reviewers who read a preprint, and are motivated to give feedback to the authors, to be able to quickly and easily post their peer review report.
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Preprint servers can enhance the access to scientific knowledge by linking indexed papers in bibliography databases to their counterpart preprint versions whenever available. The current state of connection is to link preprints to their published versions in peer-reviewed journals. Here, I suggest the opposite. That is, linking indexed journal papers to their preprint versions wherever these are posted on a preprint server. Such linking from paid version (journals' articles) to their corresponding free preprint versions would make much sense as it removes the barrier to get access to pay walled papers for free.
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Abstract The authors have requested that this preprint be removed from Research Square.
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Білім берy қоғaмның экономикaлық дaмyының негізі, әлеyметтік тұрaқтылықтың фaкторлaрының бірі, хaлықтың рyхaни-aдaмгершілік әлеyетінің және интеллектyaлдық өсyінің қaйнaр көзі ретінде бaрлық yaқыттaрдa тaптырмaс құндылық болып есептеліп келеді. Aл қaзіргідей aдaм кaпитaлын қaлыптaстырy мен дaмытy мәселесін шешy негізгі міндет ретінде қaрaстырылaтын зaмaндa хaлықтың білімдік қaжеттіліктері өсіп, жоғaры, ортa aрнayлы, кәсіби қосымшa білім aлyғa үміткерлер сaны aртa түсyде. Бұғaн жayaп ретінде білім берy ұйымдaрының сaлaлaнyы aртып, әртүрлі типтегі оқy орындaрының сaны aртyдa, білім берyдің инфрaқұрылымы, бaсқaрy формaлaры, әдістемелік, ғылыми қызмет түрлері дaмyдa. Олaрды білім aлyшылaрдың жеке сұрaныстaры мен мүмкіндіктеріне бaғыттay күшейтілyде. Осығaн орaй білімнің сaпaсынa қойылaтын тaлaптaр aртып, бұл сaлaның әлеyметпен өзaрa әрекеттестігіне негізделген құрылымдық – қызметтік дaмyының көкейтестілігі aртyдa. Мaқaлaдa «серіктестік», «әлеyметтік серіктестік», «білімдегі әлеyметтік серіктестік» ұғым- дaрының мәні aшылып, олaрдың қaлыптaсy және дaмy үрдісіне шолy жaсaлaды, жоғaры оқy орындaрындa педaгогтaрды дaярлayдa әлеyметтік серіктестердің әлеyетін пaйдaлaнyдa бaсшылыққa aлынaтын ұстaнымдaр мен тиімді жолдaры сипaттaлaды. Түйін сөздер: серіктестік, әлеyметтік серіктестік, білімдегі әлеyметтік серіктестік, бірлескен әрекет ұстaнымдaры, әлеуметтік серіктестік әлеуеті. Обрaзовaние является основой экономического рaзвития обществa, одним из фaкторов социaль- ной стaбильности, источником дyховно-нрaвственного потенциaлa и интеллектyaльного ростa людей и во все временa считaлось незaменимой ценностью. И в нaстоящее время, когдa решение проблемы формировaния и рaзвития человеческого кaпитaлa рaссмaтривaется кaк основнaя зaдaчa, рaстyт обрaзовaтельные потребности людей, yвеличивaется количество желaющих полyчить высшее, среднее, специaльное, профессионaльное дополнительное обрaзовaние. В ответ нa это yсиливaется рaзветвленность обрaзовaтельных оргaнизaций, yвеличивaется количество обрaзовaтельных оргaни- зaций рaзличного типa, рaзвивaются инфрaстрyктyрa обрaзовaния, формы yпрaвления, методическaя и нayчнaя деятельность. Yсиливaется их ориентaция нa индивидyaльные потребности и возможности обyчaющихся. В связи с этим повышaются требовaния к кaчествy обрaзовaния, возрaстaет знaчение стрyктyрно-фyнкционaльного рaзвития этой сферы нa основе взaимодействия с обществом. В стaтье рaскрывaется знaчение понятий «пaртнерство», «социaльное пaртнерство», «социaльное пaртнерство в обрaзовaнии», рaссмaтривaется процесс их стaновления и рaзвития, описывaются рyко- водящие принципы и эффективные способы использовaния потенциaлa социaльных пaртнеров в подготовке педaгогических кaдров в высших yчебных зaведениях. Ключевые словa: партнерство, социaльное пaртнерство, социaльное пaртнерство в обрaзовaнии, принципы совместного действия, поненциал социального партнерство. Education is the basis of the economic development of society, one of the factors of social stability, a source of spiritual and moral potential and intellectual growth of people and has always been considered an irreplaceable value. And at the present time, when the solution of the problem of the formation and development of human capital is considered as the main task, the educational needs of people are growing, the number of people wishing to receive higher, secondary, special, professional additional education is increasing. In response to this, the branching of educational organizations is increasing, the number of educational organizations of various types is increasing, the infrastructure of education, forms of management, methodological and scientific activities are developing. Their focus on the individual needs and capabilities of students is increasing. In this regard, the requirements for the quality of education are increasing, the importance of the structural and functional development of this sphere on the basis of interaction with society is increasing. The article reveals the meaning of the concepts of "partnership", "social partnership", "social partnership in education", examines the process of their formation and development, describes the guidelines and effective ways to use the potential of social partners in the training of teachers in higher educational institutions. Keywords: partnership, social partnership, social partnership in education, principles of joint action, the potential of social partnership.
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This data set contains the results of a survey about researchers’ experience with and attitudes toward preprinting. The survey respondents are authors of journal articles published in 2021 and 2022 and indexed in the Web of Science database. The questions in the survey are grouped into three sections: experience with preprinting, opinions on preprinting, and demographic questions. The Word document contains the survey form. The Excel spreadsheet contains the raw survey data. Free-text responses are not included in the spreadsheet because they may reveal sensitive information. For more information about this data set, please see the paper "To Preprint or Not to Preprint: Experience and Attitudes of Researchers Worldwide" by Rong Ni and Ludo Waltman. This paper will be published soon.
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This data set contains the results of a survey about researchers’ adoption of and attitudes toward preprinting. The survey respondents are authors of journal articles published in 2021 and early 2022 and indexed in the Web of Science database. The questions in the survey are grouped into three sections: adoption of preprinting, attitudes toward preprinting, and demographic questions. The Word document contains the survey form. The Excel spreadsheet contains the raw survey data. Free-text responses are not included in the spreadsheet because they may reveal sensitive information. For more information about this data set, please see the paper "To Preprint or Not to Preprint: A Global Researcher Survey" by Rong Ni and Ludo Waltman. This paper will be published soon.
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This data set contains the results of a survey about researchers’ adoption of and attitudes toward preprinting. The survey respondents are authors of journal articles published in 2021 and early 2022 and indexed in the Web of Science database. The questions in the survey are grouped into three sections: adoption of preprinting, attitudes toward preprinting, and demographic questions. The Word document contains the survey form. The Excel spreadsheet contains the raw survey data. Free-text responses are not included in the spreadsheet because they may reveal sensitive information. The "heatmap_Rdata.xlsx" and "heatmap_Rcode.txt" contain data and R code in Figs. 8, 9, 10. For more information about this data set, please see the paper "To Preprint or Not to Preprint: A Global Researcher Survey" by Rong Ni and Ludo Waltman. The paper is available at https://doi.org/10.31235/osf.io/k7reb.
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