Determinan yang Mempengaruhi Pembelian Online di Kalangan Mahasiswa
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This study takes the topic effect of commitment, empathy, and trust on online purchasing decisions in the study of Mayjend Sungkono University Mojokerto Students. The sample in this study was 170 people. The research sample method is non-probability sampling with purposive sampling. Data were collected using the questionnaire method, namely by providing a list of questions or questionnaires directly to the respondents. Based on the results of multiple regression analysis, it can be concluded that all variables of commitment to empathy and trust together have a positive and significant influence on purchasing decisions on online products among Mayjend Sungkono University Mojokerto students.
Keywords: Commitment, Empathy, and Trust on Online Purchasing Decisions
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Computer-assisted web interviewing
Dans cette recherche, les auteurs etudient dans quelle mesure la motivation a l'aide produite par l'empathie est specifique (dirigee vers un but) ou si cette motivation est plus generale. Les resultats ont tendance a confirmer l'hypothese qui relie l'empathie et l'altruisme
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This chapter contains sections titled: Getting Your Sample Participants - The Qualitative Research Case Convenience Samples Purposive Sampling An Example of Maximum Variation Sampling (or Sampling for Diversity) Theoretical Sampling Having got your Sample how are You going to get the Data from it?
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the objective of this research were partial and simultaneous, and the most dominant of determine condition, the effect of variables of television advertisements that include the contents of messages, structure, format and source against Nescafe coffee's purchasing decisions on the Student of Management Department faculty of Economics in State Universitv of Malang. Population in this research were amounted to 100 respondents and the sampling technique that was implemented was purposive sampling. The results showed that: (1) There are partially positive and signficant effect of variable contents of the message, structure, format and source on Nescafe coffee purchasing decisions; (2) Television advertisement (the content of messages, structure, format and source) simultaneously have an eject on purchasing decisions of Nescafe coffee; (3) Television advertsiment have effect over purchasing decisions of Nescafe coffee by 38.7%, while the remaining 61.3% were effcted by other variables beyond this research. (4) The dominant variables effect the purchase decision is the variable message source. Keywords: Television Advertising, Purchase Decision
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Abstract Sampling involves selecting a subset from a population to analyze for the purpose of gaining information about the population. When the subset is chosen in a manner that does not involve randomness or chance, the method used to select the sample is called a nonprobability sampling method . Estimates derived from such samples may not be representative of the population as a whole. Also, the typical statistical calculations for evaluating the precision of estimates based on the sample are not appropriate when nonprobability sampling is used. In other words, there is no valid margin of error that can be associated with the estimates derived from nonprobability samples. Information derived from nonprobability samples may be useful, but they must be analyzed with caution and a clear understanding of its deficiencies. The most common nonprobability sampling methods are convenience and self‐selecting samples. As the name suggests, a convenience sample refers to a selection process in which the items selected are convenient to the person conducting the survey, such as university professors conducting research using students in their classes. Self‐selecting samples involve situations in which individuals decide to be included in the sample on their own. Telephone or text polls conducted in conjunction with television shows are good examples of self‐selected sampling. Also, the common “suggestion box” survey is a form of self‐selected sampling. A general misconception is that making the sample extremely large compensates for any concerns over the fact that nonprobability sampling was used. No matter how large the sample, if it is selected using nonprobability sampling, concerns regarding how well the sample represents the population are valid. Thousands of people may call in to respond in a telephone poll conducted in conjunction with a television show, but the results are still not necessarily representative of the general public.
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The purpose of this study was to analyze the influence of perception of product quality, attractiveness of promotions, and brand ambassador against purchasing decisions with the brand image as an intervening variable. This research was conducted to consumers who ever make a purchase in Wardah cosmetics, where the respondents in this study is the student of the Faculty of Economics and Business of the University of Diponegoro in the academic year of 2013-2016. The number of samples in this research as much as 131 respondents. With the method of collecting data through questionnaires and sampling method in this research is non probability sampling with purposive sampling technique. This research uses the Partial Least Square analysis techniques, which are being estimated by the program SmartPLS 2.0. A Summary of this research in that the perception of product quality, attractiveness of promotions, brand ambassador and brand image as an intervenning variable have an effect direcrly and indirectly against the purchasing decisions. Brand image is the factor that most affect consumers in making purchasing decisions. So the higher the brand image of a product then the higher the purchasing decisions of consumers on such products. The perceived benefits of greatly influence consumer purchase decisions in conducting at Wardah cosmetic products.
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This study investigated the impact of online customer reviews and trust on purchasing choices made on Surabaya City’s Lazada e-commerce site. Utilizing quantitative research techniques, this investigation. 98 respondents from Surabaya city residents who were at least 17 years old and had made transactions on the e-commerce site Lazada made up the sample for this study. Non-probability sampling with a purposive sampling strategy was the sampling technique employed. Information gathered through handing out surveys. The SmartPLS 3.0 application is used in the data analysis approach, which employs Partial Least Square (PLS) analysis. The findings demonstrated that Lazada’s e-commerce in Surabaya city is positively and significantly impacted by online customer reviews and trust.
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A growing body of work suggests that group-based dissimilarity limits the influence of empathy on helping across group boundaries. The present research examines under which conditions empathy becomes “dis-inhibited” as a motivator of out-group helping. We propose that, when intergroup dissimilarity is high, empathy’s influence on helping critically depends upon the out-group target’s perceived benevolence, i.e. sociability and trustworthiness. Study 1 ( N = 123) and 2 ( N = 176) manipulated an out-group target’s intercultural dissimilarity and his or her individual features. Results confirmed that when dissimilarity was high, the target’s sociability (Study 1) and benevolence (Study 2) had a facilitative effect on the empathy-helping intentions relationship. When dissimilarity was low, in contrast, empathy predicted helping intentions independent of the target’s individual features. Study 3 ( N = 178) manipulated trustworthiness and sociability orthogonally and confirmed the primary role of the out-group target’s trustworthiness over the target’s sociability in dis-inhibiting the empathy-helping relationship among participants with a conservative political orientation.
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