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No abstract available for this article.<p>It is apparent that Kenya’s tourism marketing strategies are not effective. One way for hospitality facilities in the country to stay ahead of competitors is by addressing the ever changing needs of their guests. Various factors also influence the purchase decisions of guests in four and five star hotels. These factors should nonetheless form the bases of the marketing strategies of the hotels. This study consequently explored the purchase decisions of guests in the hotels with a view of enhancing the tourism performance of the country. The guests, who were interviewed, identified the atmosphere, hospitality, food, facilities, amenities, location, accessibility, price, value, discounts and security as being the key factors behind their purchase decisions. These should subsequently be addressed by hospitality marketers in the country.</p>
Hospitality
Competitor analysis
Value (mathematics)
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A company must be able to advertise their products in every single way. Along with the revolution of technology, advertisement can be done in several ways. One way is a television advertisement.There are also several types of television advertisement. Repetitive advertisement is one of the examples. One famous advertisement that uses this method is the television advertisement of Mastin. The advertisement looks cheap by only having a simple graphic that is repeated three times. Hypothetically speaking, an advertisement of this type should draw viewers’ attention and implant itself in the minds of a consumer. Keywords: Advertisement, Television Advertisement, Repeated Advertisement
Television advertising
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Advertising in mainland China is increasing rapidly, but there is little published information on who the major advertisers are. This study reports the results of an analysis of the advertising that appeared during a selected week in October 1985. TV commercials were video-taped, radio advertising recorded, billboards noted and newspaper advertisements in the two major dailies clipped. Little advertising by foreign companies was found and, of that, virtually all was by Japanese firms. For instance, 12 out of 14 of the foreign advertisements, amongst a total of 114 billboard advertisements checked, were Japanese. Industrial product advertising accounted for over a quarter of all the TV and radio advertisements analysed. There were, averaged over the week, about six to seven minutes of TV and 12 to 13 minutes of radio advertising each day, while advertising occupied about 20 per cent of the total space in the two major newspapers. The largest amount of consumer product advertising on China Central Television was for home appliances, followed by medicines.
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Travel and Tourism is an assemblage of all the leisure, luxuries, comfort, travel products, and services provided by suppliers including airlines, hotels, transportation like self-drive agencies, cruise lines, restaurants, etc. All these functions require marketing. This study aims to explore the marketing patterns of tourist agencies to increase customer awareness. The tourism sector also helps to promote the various hotels, restaurants, rental agencies by giving a platform for all these services to promote their services and also provide a customer discount for customer satisfaction.
Customer Satisfaction
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Abstract There is an increasing desire among advertisers to utilize similar advertising campaigns throughout the world to achieve the benefits of uniform brand image and cost saving. However, cultural differences in advertising expressions and the different perceptions of the information received are barriers for advertising effectiveness. Therefore, it is challenging for advertising creative to be able to communicate to audiences of diverse cultural backgrounds. This study focuses on the cross-cultural advertising by comparing print advertisements from Hong Kong and Australia in terms of information content and emotional appeals. A content analysis of advertisements from the top circulated women's magazines of Hong Kong and Australia revealed that Hong Kong advertisements contain more information cues, sexier and less emotional content compared to the Australian advertisements.
Appeal to emotion
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Abstract This study describes a content analysis of 1,415 magazine advertisements. Magazine advertisements were analyzed in terms of their structural characteristics (framed vs. unframed), content features (characterized vs. noncharacterized), and type of advertised product (search vs. experience goods). The results reveal that (1) framed ads are almost always used in magazine advertising, (2) characterized content predominates, and (3) unframed ads are typically used only with characterized content and for advertising experience goods. Our findings have implications for the important line of research initiated by Edell and Staelin and for Nelson's theory of advertising and information.
Framing (construction)
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Customer Satisfaction
Customer delight
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Abstract Abstract A content analysis of 472 Chinese consumer magazine advertisements was conducted. The Resnick and Stern evaluation criteria were used to determine levels of advertising information based on type of magazine and type of product. It was found that Chinese magazine advertisements generally contain a large amount of information relative to previous content studies of Western advertising. The effect of market forces, consumer purchase patterns and Chinese government policy on advertising content is also examined.
Stern
Content (measure theory)
Product type
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