The role of extraordinary sensory experiences in shaping destination brand love: an empirical study
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This study investigates the contribution of extraordinary positive sensory experiences to the development of destination brand love utilizing two studies. Study 1, based on online reviews, finds that destination brand love stems from extraordinary sensory experiences. A survey collecting longitudinal data in Study 2 further examines that common sensory experiences do not influence destination brand love significantly and reveals that momentary happiness and retrospective happiness are serial mediators between the extraordinary sensory experiences and destination brand love. Thus, these findings suggest that providing extraordinary positive sensory experiences is an effective way to facilitate destination brand love.Keywords:
Empirical Research
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The purpose of this study is to examine happiness according to Afif Muhammad clearly, and how to achieve happiness. This research is a qualitative research. The method used is library research and interviews. The data sources used are Primary and Secondary Data. This study concludes that according to Afif Muhammad, happiness is an inner or mental situation that a person has in which a person feels calm, peaceful and safe and can also be felt by those around him. If someone has felt happiness then he will radiate that happiness to the people around him. He divided the stages of happiness into three categories: Lay level, Intermediate level, and Supreme Level. This division is not meant to distinguish the form of happiness but so that we can measure our level of happiness at which level. As for the factors that we must have to achieve happiness, namely: by having an honest nature and not hating anyone so that our lives become calm and can achieve true happiness.
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It is natural for human beings to pursue happiness, but there are some uncertainties about the nature of happiness and how we can obtain real happiness. Important views and opinions suggested by many ideologists in the history of thoughts are still of great values for our pursuit of happiness. The needs of humans or the nature of humans are the philosophical basis of the confirmation of happiness, which has determined the developmental path of human needs to be the developmental path of human happiness.
Human being
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The fate filled with misfortunes compelled SHI Tie sheng to think hard what happiness is,how to gain happiness,which produced his own special opinion about happiness.The main contents include:happiness is a kind of spiritual experience of one's own body;happiness and suffering are interdependent,which is against suffering;happiness is in one's own life of continuous overpassing and persuing.
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Happiness has been understood in various ways since ancient times. Based on Aristotle's analysis of happiness, this paper intends to identify the logical relations among happiness, morals and joy, which may present the construction of Aristotle's view of happiness to our real life.
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This paper discusses happiness based on Aristotle's reasonable ethics theory. Aristotle believes happiness is to be reasonable,to face up to and move beyond misery,to enjoy the necessary and appropriate happiness,but not to addict with it. It is necessary to restrict one's desires appropriately and make it the driving force for one's life. A reasonable view of happiness is of significance for man's pain,happiness and desire.
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The Happiness Indicator ( https://www.happinessindicator.com ) is an online tool designed to make people more aware of their own happiness. The theory behind the website is that a keener awareness of one’s own happiness helps one find an optimal lifestyle and consequently promotes happiness among users of the website. In this paper, we describe this tool and explore its effectiveness. Users periodically record how happy they feel on the present day and how happy they have felt over the past month, using the Happiness Comparer. They also have the option of indicating in the Happiness Diary how happy they felt during the various activities of the previous day. Users receive instant feedback in the form of a comparison with their earlier scores and with the average scores of similar users. The website has been online since January 2011; 5411 participants have participated at least twice, and 64% of them used the Happiness Diary one or more times. These numbers are now high enough to permit a first check to see whether repeated use of the Happiness Indicator is followed by the expected rise of the participants’ happiness. We found that the use of the Happiness Comparer was followed by a small non-significant increase in happiness, while using the Happiness Diary was followed by a greater increase and statistically significant upturn. Using the Happiness Diary 10 times, was followed by an average increase in happiness of 1,5%. In addition, we found that the relationship between diary use and rise of happiness was particularly strong for those who felt less happy when they first used the Happiness Indicator.
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Aristotle’s concept of happiness has had a profound influence on later generations. The emergence of happiness view is influenced by the background of The Times and the theories of different people. Aristotle’s concept of happiness basically includes that happiness is the highest good, speculation is the highest happiness and happiness is the realistic activity of the virtuous soul. Although Aristotle’s concept of happiness originated in ancient Greece, it is still of positive significance to contemporary college students. His happiness view not only points out the direction for contemporary college students to pursue happiness, but also provides reference for their future planning and guides them to link their personal happiness with national happiness.
Soul
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This thesis is a study of Melville's liardi through the analysis on Taji's search for happiness through place settings. The writer intends to show how Taji searches for happiness through place settings and what kind of happiness he is searching for. In order to achieve her purpose, the writer uses literary approach, in this case, she uses two devices namely setting and character. In searching for happiness, Taji moves from one place to the other places. The first search is done in the old Arcturion, however the condition on that ship makes him feel dissatisfied. Therefore, he moves to Parki, Yet, the condition on the ship also makes him fail to find satisfaction. Then, he comes to the canoe and he finds Yillah there who gives him inner happiness, Un f o r tun a te1y, w hen he visits 0do, he 1oses Yillah, After a vain search for Yillah in Odo, he moves to Vivenza where he thinks he can find happiness there, In spite of finding happiness, he faces slavery which shows it is impossible to find happiness in Yivenza. At last, he comes to a perfect place, Serenia, The condition in Serenia promises happiness because people in Serenia live in happiness,, However, Taji still does not find his happiness in Serenia, It means that happiness which can be given by Serenians is not the happiness that Taji wants to possess. In other words, Taji's happiness is the happiness which is given by Yillah only. The happi ness which can satisfy his inner self and find his meaning of life. He does not feel happy before he finds Yillah. That is why, the fact shows that he still does search in the open sea.
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