Political Public Relations and Agenda Building

Are the arts, so to speak, on the ‘muck heap’ of public spending? From the point of view of an arts activist, or any advocate of public spending on the arts, particularly in times of austerity, it can certainly appear that arts funding is lobbed out of the window at the first opportunity. At best, it appears that many in the arts sector are expected to feed off the scraps of funding from the residue of public spending. There is a certain ‘sink or swim’ attitude that prevails, where the environment of the liquid (or not so liquid) marketplace is deemed the ultimate arbiter of value. However, and despite the protestations of some who may espouse a more Darwinian economic model, making art (whatever the quality) and making money(or should that be making a profit?) are not always going to be in the same trajectory. Sure, at one extreme, some commercial contexts of the creative arts and entertainment industry make some people very rich (and can often employ very many people), but that does not mean that productions will turna profit or that companies will not goout of business, even if they make millionaires and stars out of individuals. The point being, a market-driven privatisation of individual talent, skills and product can have negative effects for the wider ecology of a company or sector. For the everyday arts company or practitioner, the economics is much smaller in scale than that of the celebrity industry; nevertheless, sustainability is as key a concern. Sustainability is the watchword, then, which is why systematic business models are keenly sought out within the sector (see www.missionmodelsmoney.org.uk). The point of this chapter, though, is not to provide such a model but to point out that such models are themselves subject to more systemic economic and political conditions, and crucially, social relations. Traditionally, public funds have been a key issue, not just in broadening the scope and range of access and participation (including the training of artists), but also of sector sustainability, under the broad rubric of public good. And therein lies the conundrum: what does‘public good’ actually come to mean?

10.23912/978-1-906884-20-8-1450

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Critical Perspectives in Public Relations

Jacquie L’Etang Magda Pieczka

Public Relations Education, Public Relations as Diplomacy, Performance in Politics and the Politics of Performance: Public Relations, The Public Sphere and Democracy, Public Opinion and Public Relations, Corporate Identity and Corporate Image, Public Relations and Corporate Responsibility, Public Relations and Rhetoric Paradigms, Systems Theory and Public Relations.

Public Diplomacy

Corporate identity

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5. THE ROLE OF POLITICS AND PUBLIC POLICY IN BUILDING SUSTAINABLE CITIES

Columbia University Press eBooks (2017)

Steven A. Cohen

10.7312/cohe18204-007

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Political Public Relations