Το marketing στην τριτοβάθμια εκπαίδευση: Η περίπτωση των Μεταπτυχιακών Προγραμμάτων Σπουδών του ΤΕΙ Θεσσαλίας
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<p>Τα Τμήματα της Τριτοβάθμιας Εκπαίδευσης που έχουν εισαγάγει στο πρόγραμμα σπουδών τους προγράμματα μεταπτυχιακών σπουδών, είναι αναγκασμένα να αποκτήσουν μηχανισμούς πρόβλεψης και προσαρμοστικότητας, ώστε να μπορέσουν να ανταποκριθούν στις σημερινές και μελλοντικές ανάγκες των σπουδαστών τους. Αν και τα ελληνικά ΠΜΣ έχουν μεγάλο συναγωνισμό με τα αντίστοιχα του εξωτερικού, οι έλληνες φοιτητές προτιμούν τα ελληνικά λόγω του μεγάλου αριθμού πλεονεκτημάτων τους. Η παρούσα ερευνητική εργασία στοχεύει στην εύρεση της μεθοδολογίας που θα χρησιμοποιηθεί από τα μεταπτυχιακά προγράμματα σπουδών ώστε να προσελκύσουν περισσότερους φοιτητές. Συγκεκριμένα, θα διενεργήσουμε έρευνα μέσω ερωτηματολογίων χρησιμοποιώντας τη μέθοδο Likert, και θα επεξεργασθούμε τα δεδομένα με το SPSS. Σκοπός μας είναι να συλλέξουμε πρωτογενή στοιχεία από ενεργούς φοιτητές μεταπτυχιακών προγραμμάτων του ΤΕΙ Θεσσαλίας. Τα αποτελέσματα της έρευνας θα αποτελέσουν χρήσιμα εργαλεία στα χέρια της διοίκησης των ΑΕΙ και των ΤΕΙ καθώς και των εκπαιδευτικών, διότι θα μπορέσουν να αναδείξουν τα ελληνικά ΠΜΣ σε σχέση με του εξωτερικού.</p>The purpose of this study is to analyze the impact of corporate social responsibility (hereafter referred to as CSR) activities of lodging companies, especially Jeju lodging companies, on management performance. Companies such as large companies, listed companies and financial companies are active in CSR, however, lodging companies are relatively less interested in CSR. Research related to CSR is also insufficient for lodging companies compared to other companies. This study analyzed the impact of CSR activities on management performance of lodging companies, which are subject to external audit from 2000 to 2019. The result of analysis shows that CSR activities of lodging companies have a positive impact on management performance. The CSR activities of Jeju lodging companies do not have a relatively positive impact on their management performance. It is meaningful that it studied the CSR activities of Jeju lodging companies, which occupy an important weight in the domestic tourism and lodging industry. It is expected that this research will raise the social interest in the CSR activities of lodging companies and to carry out more active CSR activities.
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Retail banking services of Vietnamese commercial banks are developing along with economic growth, improving the repurchase behavior of customers helps banks maintain a competitive edge in the market. Therefore, the research was conducted on factors affecting satisfaction and intention to repurchase retail banking (RB) services. This study builds and validates the Structured Equation Model (SEM) to assess the causal effect of factors such as service quality, brand reputation and customer trust on customer satisfaction and repurchase intention RB services of commercial banks in Vietnam. Survey results of 605 customers have shown that 6 factors affect positively the intention of individual customers to repurchase banking services. In the transition from satisfaction to intention to repurchase the services, there are two moderating variables included in the study, which are switching costs and commitment from the relationship. The research results can be suggestions to help customers improve their intention to use the services again at Vietnamese commercial banks.
Vietnamese
Customer Satisfaction
Affect
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In a competitive environment, most catering establishments strive for quality food preparation and customer service. The presence of many public catering enterprises on the market forms a high level of competition in this area of economic activity, where recently attention has been focused on environmental factors. In this regard, the development and implementation of an enterprise development strategy is the most important condition for increasing the efficiency of its activities, competitiveness, and sustainability of industrial catering companies.
Catering industry
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Supplier relationship management
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This study investigates the relationship between employee readiness to adopt technology in halal meat retailing and manufacturing industries and halal supplier service quality on halal logistics performance. In this paper, quantitative research was carried out by collecting random sample data from 276 respondents working in Indonesian halal meat industries and suppliers. Inter-correlation analysis using SmartPLS is used to determine the extent to which employees' readiness to adopt technology in halal meat retailing and manufacturing industries, as well as the quality of halal service suppliers, affects the performance of halal logistics. The results of this study indicate that the performance of halal logistics is significantly influenced by the readiness of the use of technology in the retail halal meat industry and the quality of halal service suppliers. Meanwhile, the moderate influence occurs in the relationship between the technology readiness in the halal meat manufacturing sector and the performance of halal logistics.
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This study investigates the relationship between employee readiness to adopt technology in halal meat retailing and manufacturing industries and halal supplier service quality on halal logistics performance. In this paper, quantitative research was carried out by collecting random sample data from 276 respondents working in Indonesian halal meat industries and suppliers. Inter-correlation analysis using SmartPLS is used to determine the extent to which employees' readiness to adopt technology in halal meat retailing and manufacturing industries, as well as the quality of halal service suppliers, affects the performance of halal logistics. The results of this study indicate that the performance of halal logistics is significantly influenced by the readiness of the use of technology in the retail halal meat industry and the quality of halal service suppliers. Meanwhile, the moderate influence occurs in the relationship between the technology readiness in the halal meat manufacturing sector and the performance of halal logistics.
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This paper presents a part of a larger study in the perspective of halal food logistics (HFL) towards halal food & beverages (FB logistics service providers (LSPs) that offering HFL services and the halal product's manufacturers, mainly from small and medium enterprises (SMEs). Some of the challenges were identified such as the complex management of warehousing and terminals, the lack of trust and knowledge, perceived risk, and others that related to the halal matters.
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