Organizational Culture and Accuracy of Performance Forecasting in Large Manufacturing Firms, in Kenya
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The purpose of the study was to analyze the relationship between learning capability and export performance of manufacturing firms in Kenya. The study adopted a mixed method approach in data collection where a triangulation research design was employed and both quantitative and qualitative data was collected and analyzed concurrently. A total population of 130 individuals from 26 export manufacturing firms located within Kiambu County were sampled. Both stratified random sampling and random sampling techniques were used to select a sample of 98 respondents from the target population. The researcher adopted questionnaire as the primary data collection tool. Inferential data analysis was done using Pearson correlation coefficient. Hypothesis testing was done using Chi-square test where p-value and F-statistic were computed at 95% confidence level to test whether there were any significant relationships between dynamic capability elements and export performance of manufacturing firms in Kenya. The results revealed positive and significant relationship between learning capability and export performance of manufacturing firms in Kenya . The results also revealed that operational capabilities significantly moderate the relationship between learning capability and export performance of manufacturing firms in Kenya. The study recommended that for manufacturing firms in Kenya to increase their export performance: they should create an atmosphere for the development and enhancement of organizational learning capabilities by encouraging employees to advance their skills and abilities through seminars and trainings, allow for new idea generation, conduct market research, trade fairs and invest in tools and resources to analyze market trends so as to keep ahead of market situations. Thus, the study results provided a clearer understanding of the contribution of learning capability on firms operating in dynamic environments such as the export markets. Keywords: Dynamic Capability, learning capability, operational capability, external environment, manufacturing firms, export performance CITATION: Kabue, S. T., Oloko, M. A., & Muturi, W. (2019). Relationship between learning capability and export performance of manufacturing firms in Kenya. The Strategic Journal of Business & Change Management, 6 (4), 992 – 1005.
Stratified Sampling
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Manufacturing
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The general objective of the study is to determine the effect of strategic orientation on performance of selected manufacturing firms in Nigeria. The study adopted survey research design method. The sampling frame for the study was created from management staff of Ten (10) selected manufacturing firms listed in Nigerian Stock Exchange (Multi-Trex Food, Nigeria Breweries, Flour Mills Of Nigeria, Dangote Sugar, Nestle Nig, Guinness Nig, Tiger Branded, Honywell Flour Mill, Pz Cussons and Unilever Nig) with population of 1520 with sample size of 316, which was derived using Taro Yamani’s formula.. The validated questionnaire was distributed to management staff of selected manufacturing firms. Multiple regression was employed to test the hypotheses was the statistical tool used with the aid of Stata version 13 software. The result shows that Market orientation adoption has significant positive effect on organizational performance (β = 0.215(0.000)), Customer Orientation adoption has positive significant effect on organizational performance (Β = 0.144 (0.002)), Competitors Orientation adoption has significant positive effect on organizational performance (Β = 0.193 (0.000)), Technology Orientation adoption has significant positive effect on organizational performance (Β = 0.351 (0.000)). The study concludes that technology orientation (being the highest predictor) has a positive and significant effect on firm performance. It is therefore necessary for manufacturing firms to allocate resources for investments in latest technologies and future forecasted technological changes. Also, manufacturing firms need to use the technology they utilize to attain competitive advantage. The study recommended that managers of manufacturing firms should use the concept of strategic orientation in building relational capabilities that will enhance customers’satisfaction, gain full knowledge of the market environment and acquire the needed technology in the industry.
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