Analysis on the Situation of C2C E-commerce Development with Ebayyiqu & Taobao
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The C2C E-commerce model become the one of main direction of development of Internet.The papers analyze ebayYiqu Taobao that are the one of most powerful C2C website of my homeland,then study their present conditions,questions and the strategy of E-commerce to the Chinese C2C market.Keywords:
Homeland
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Mobile commerce
Social commerce
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The era of web has produced web economy.The C2C E-commerce model is accepted by more and more people and becomes the main direction of development of Internet.The paper analyzes ebayYiqu Taobao that are most powerful C2C websites of my homeland and studies their present marketing conditions,problems and the strategy of E-commerce in the Chinese C2C market.
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У статті узагальнено та систематизовано теоретичні засади та практика функціонування e-commerce платформ в Україні. Виявлено тенденції розвитку та розкрито сутність електронної комерції в українській економіці, виділено її види та типи. Наведено порівняльну характеристику вітчизняних e-commerce платформ, які функціонують за різними бізнес-моделями (B2B, B2C, C2C). Досліджено та виявлено фактори, що впливають на стан, динаміку та ефективність розвитку електронної комерції у вітчизняній економіці. На основі вивченої практики e-commerce платформ проведено оцінку ефективності їх функціонування на основі розрахованих коефіцієнтів конверсії та середньої вартості замовлення. Описано визначальні ризики діяльності e-commerce платформ в Україні, серед яких небезпека хакерських та вірусних атак, відсутність необхідної нормативно-правової бази саме для сфери електронної комерції, порушення прав споживачів. Сформульовано пропозиції щодо зниження виявлених ризиків у перспективі.
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Office Depot Inc., founded in 1986, is currently known as one of the leaders in the office supplies industry. Office Depot's distribution channels include stores, direct mail, contract delivery, and electronic commerce. In the mid-1990s, three major office supplies retailers (Office Depot, Staples, and Office Max) dominated the office supplies market. The entry barriers to the new entrants were extremely high due to the three retailers' extensive distribution networks and physical stores. The competition among these retailers was also fierce in cities where all three stores existed. In 1997, Office Depot first introduced B2B e-commerce for larger corporate customers and realized that OfficeMax had already launched B2C e-commerce for the general public. In 1997, the executive committee of Office Depot worked with retail analysts and concluded that a full-scale move to e-commerce was an opportunity it must seize. To maintain the lead in the e-retailing race, Office Depot quickly launched B2C e-commerce in January of 1998. This case study investigates critical factors managers should take into consideration in adopting new e-commerce strategies and technologies that will leverage corporate resources.Request access from your librarian to read this chapter's full text.
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This chapter outlines and discusses current empirical findings and conceptual ideas concerning the status quo and future prospects of e-commerce in emerging markets, with a special focus on China and Russia. Besides two own online-surveys covering business companies from different industries as well as management consultancies acting in these countries, we also refer to the results of recent studies dealing with the topic of interest in a meta-analytical sense. The resulting managerial implications are primarily based on those factors which determine the success of e-commerce activities and on the corresponding value creation.
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The rapid development of electronic commerce helps people know the related information in tourist attractions and using computers and mobiles,and pays in the Internet. Therefore,travel agency should transform marketing from offline promotion to online marketing. Taobao,one of the biggest e-commerce online transactions in China,provides a guarantee for its electronic commerce development. This article attempts to analyze Taobao shop's marketing mode in the ancient canal,develops potential customers by electronic commerce mode,and increases competitive ability.
Promotion (chess)
Mode (computer interface)
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Called E-commerce, is the commercial trade happened between the enterprises, the customer and the enterprise, and the customers in the information network. In the nature, the electronic commerce is a trade activity of goods which is the same with the traditional trade; in the operation process, the E-commerce is similar to the traditional trade, however, the E-commerce is established with utilization of the advanced media methods. The demands of the Internet users towards the electronic commerce services have been upgraded sharply with the rapid development and strengthening of the whole Internet, and many providers and institutions which maintain great backgrounds in the Internet industry have all utilized their respective fixed advantages to enter the C2C electronic commerce market with massive scales (Angle, 2007). However, Taobao has made great successes in this market with fierce competitions, wherein the business model of Taobao and the preventive solutions to the imperfections of it could be believed to be the key to its success. This paper is aiming at explaining the business model of China’s C2C companies in the case of Taobao, and analyzing the existing problems of Taobao as well as possible preventive solutions thereof, as progressively solutions to the problems has also contributed to Taobao’s success. This research could be utilized for Korean practitioners in this area to understand China’s C2C market conditions and environments as well as seize experiences from the developmental process of Taobao.
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