Developmental Strategies of College Students' Tourism Market in Jiangxi Province

Jiangxi Province,surrounded by mountains with rivers and lakes,possesses its splendid cultures,complement nature with humanity,and forms famous,unique,and colorful sceneries with its special bio-resources,strong local flavor,and rich red tourism resources.There are 19 counties entering "the favorite tourism destinations for college students in 2009".In China,contemporary students have strong tourism demand and the most part of them have the paying ability and discretionary time.According to college students' tourism market,this province should actively develop the theme tourism products of sightseeing,learning,environmental protection,and adventure sports,take flexible strategies of promotion,price,and channel to change various valuable tourism resources into economic and social benefits.