Strategic Internationalization Through Curriculum Innovations and Stakeholder Engagement

Purpose: Anti-globalization and protectionism movements have transformed strategic internationalization, International Business (IB) student engagement, and enrollment growth into very complex endeavors. Whereas the literature is rather scarce on solutions, this paper offers some best practices at a highly-ranked IB program that can be very useful to business school leaders. Design/methodology/approach: Descriptive case study of the Fox IB program (Temple University, USA) is based on an inductive approach and the Quality Function Deployment (QFD) framework to design and internationalize the curriculum. Findings: Listening to the voice of the customers through student and employer testimonials, we find the elements that make an IB program and curriculum successful. Even Senior students who are “between opportunities” feel that the new IB curriculum have prepared them well for their career.