IPA분석을 활용한 해운물류 플랫폼 구성기능 평가에 관한 연구

The purpose of this study was to extract and evaluate the factors to improve the quality of shipping logistics platform suggested as an alternative to the stagnant shipping logistics industry. For this, we selected factors through previous research and expert interviews, and conducted surveys on carriers, forwarders, shippers, and platform operators with experience using shipping logistics platforms. As a method of analysis, quality evaluation of the shipping logistics platform was conducted using IPA (Importance- Performance Analysis). The results of this study are as follows "Competitiveness of services provided", "Connectivity with other transportation mode", "Competitiveness of freight", "Transparency of freight", and “Stability of booking space”. For the shipping logistics platform to be activated in the future, priority should be given to focusing on these factors. This study has academic significance for establishing configuration function of shipping logistics platform and deriving evaluation factor. Additionally it is an industrial significance for suggesting strategies to improve users’ participation in the shipping logistics platform.