Analysis of Product Marketing Information Systems Web Based

Lia Bintanglaut is an actor of Micro, Small and Medium Enterprises (MSMEs) in Pangandarandistrict who markets various kinds of accessories made of shells. So far, the marketing process has beencarried out conventionally, along with the development of information technology and the high publicinterest in the products it markets, the founder of Widi's Collection believes that by utilizing informationtechnology in marketing management, he can market products with a wider range. The research method inbuilding this system is Object Oriented Analyst and Design with the modeling language Unified ModelingLanguage (UML) and using the free web CMS, namely WordPress as its tools. This web-based marketinginformation system is expected to be able to further improve the introduction of various kinds of accessoriesand knick-knacks made from sea shells to the public, and to expand the range of product sales that can bereached by anyone, anywhere and anytime, so that it can facilitate consumers in making transactions.