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Toward the inter-channel synergy renaissance in emerging markets: evidence from adding clicks to bricks in Serbia
Toward the inter-channel synergy renaissance in emerging markets: evidence from adding clicks to bricks in Serbia
2021
Dragan Stojković
Aleksa Dokić
Božidar Vlačić
Susana Costa e Silva
Keywords:
The Renaissance
Business
Telecommunications
Communication channel
Emerging markets
Correction
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