An analysis of tourist satisfaction toward public transportation – the case study of Samarkand, Uzbekistan

The paper has the aim of analyzing the use of public transport by tourists in Samarkand. There were not many studies on tourist satisfaction with public transport. This research conducted the interview and survey to approach by utilizing tourist’s satisfaction questionnaire that was implemented to 53 inbound and outbound tourists in Samarkand, Uzbekistan. Respondent’s levels of satisfaction were found to be highest in the ticket price, and the lowest was found concerning comfort and IT technologies used in public transport. Service aspects satisfaction namely seat availability, cleanliness, safety, and other factors have been identified in the research, as well as the factors that are highly influencing visitor contentment, have been identified. The research has shown that tourist’s expectations are high, and current public transportation is unable to meet the visitor’s needs. We believe that findings from this paper can contribute to the tourism industry of Samarkand. It means that a well-developed and compact public transport can attract more tourists and can provide a more positive experience to them