Reputación y rendimiento sostenible de PYMES

The aim of this research is to study the influence of reputation -as a strategic resource and source of competitive advantage- in the sustained performance of SMEs. To this end the conceptual framework of the resour- ce-based view is adopted. This theoretical view sets out that intangible resources are factors which potentially might explain the variability of the corporate performance within a group of firms. By means of a theoretical model tested with covariance structure analysis the existence of a positive and significant relationship between reputation and sustained performance of SMEs is confirmed. The results are similar to those obtained for large firms in other stu- dies.