A STUDY ON THE IMPACT OF BRAND PREFERENCE AND FURNITURE ON CONSUMER PREFERENCE OF COFFEE HOUSES

The food and beverage industry in India is developing at a rapid pace. These changes need to be met by the various sectors and runners in the business to be able to satisfy their customers. This statement applies most importantly for the coffee house industry, as today consumers are looking to use these spaces for different purposes. The study revolves around the coffee houses in Bangalore, India. The social aspects of the food and beverage industry, inclined towards coffee houses will be studied with various elements. It aims at studying the impact of elements including music, brand preference, taste preference, furniture, lighting and crown, on consumer preference to visit a coffee house. A total of 371 responses were collected, which included corporate and students residing in Bangalore.