Discussion, Summary, and Future Prospects

Trust plays an important role in business-to-consumer relationships. Specifically focusing on the banking industry, this work offers a new trust model by means of a meta-analysis, expert interviews, and an empirical study. The latter is a representative study on trust in the German banking system that encompasses the country's main banks. While trust has hitherto been measured only one or two-dimensionally in the banking industry, this work takes in a more detailed three-dimensional approach.