Facebook Marketing: Leveraging Facebook's Features for Your Marketing Campaigns

The Easy, Step-by-Step Guide to Facebook Marketing100% Updated for Facebooks Newest Features & Best Practices Your best customers and prospects are on Facebook: more than 800,000,000 of them. Your business needs to be there, too: not just with a generic page, but with a smart, low-cost marketing program that works. Facebook Marketing, Third Edition will help you plan that program, execute it, measure it, and optimize it. Two world-class social media marketers show you how to make the most of Facebooks most valuable new business featuresincluding Facebook Messages, Deals, Places, Credits, Connect, mobile apps, and much more. This completely revamped new edition offers dozens of new tips and best practices for everything from advertising and analytics to promotion and privacy. Whether youre an entrepreneur, marketer, or PR pro, it will help you find and profit from your customers where they are right now: on Facebook! Youll Learn How To: Get started fast with Facebook, even if youre new to it Develop winning Facebook marketing strategies Master new best practices for creating best in class Facebook pages Design Facebook ads that drive more clickthroughs at lower cost Reach customers outside Facebook with Facebook Connect and social plugins Use images and other media to personalize your presence and engage visitors Build thriving Facebook communities that promote loyalty and innovation Market to customers on the move via Facebook mobile apps Monitor what your customers are saying in real-time Protect your privacyand your customers privacy, too Use Facebook Credits social currency to attract new customers and promote product sampling Track your performance with Facebook Analytics Prepare to profit from tomorrows Facebook trends and innovations