landmand.dk - a personal portal for farmers

About 75 % of the Danish farmers have access to the Internet, and there is an increase in the activity on sites offering information and services to the farmers. However, being a typical farmer, it is a time consuming exercise trying to utilise the possibilities on the Internet. To solve this problem, Danish Agriculture, Danish Agricultural Advisory Services and the publishing house Danish Agriculture Media joined forces to develop a portal for farmers. The portal – which was launched in April 2005 – is free to use for approx. 40.000 members of Danish Agriculture and offers extended possibilities for personalisation of a "My page" section.