Individualism and collectivism orientation and the correlates among Chinese college students

In this study we examine the individualism and collectivism (I-C) orientation among Chinese college students and explore predictive associations between I-C and other variables. Chinese college students (N = 2770) were randomly sampled and relevant psychological scales (I-Cs, SES, CES-D, MSPSS, PTM, etc.) were administered. Data were collected through paper and pencil questionnaire survey. It was found that high collectivism is significantly associated with strong social support and pro-social tendencies. On the other hand, depression and self-esteem which reflect individual differences in mental condition as predictors of individualism are significant. Chinese college students’ collectivism tendency is significantly related to the higher Chinese cultural identity, and lower Chinese cultural identity as a predictor of individualism tendency is significant. Utilitarian pro-social behavior has a significant positive impact on individualism. At the same time, a high degree of the attention to wealth strengthens individualism and weakens collectivism significantly. It shows that excessive pursuit of interests not only strengthens individualism but also weakens collectivism. By understanding the ideological situation of Chinese college students and exploring the related variables that have a significant relationship with collectivism and individualism, this study reveals the tendency of individualism and collectivism of Chinese college students and its influencing factors; At the same time, these findings contribute to the I-C literature with the data from Chinese culture.