Новые контуры цифровизации за рубежом и в России: экономика совместного потребления

The subject of the research is the collaborative consumption economy (CCE) as one of the trends in the digital economy. The purpose of the research was to identify the scope of the CCE and its main directions. Based on the critical analysis of existing viewpoints, it is concluded that the CCE refers to the relationships between end-users, namely individuals and legal entities, during a limited chronological period with respect to the use of temporarily free goods or services without transfer of ownership. It was revealed that the most interesting CCE projects were related to the lease of housing and vehicles. Other areas of the CCE applications are leasing various things and other property, shooting films, creating music and computer programs involving a significant number of people or attracting the money of listeners and spectators as well as sharing digital content. Examples of the most successful digital platforms for the CCE operation are given. The viewpoint of experts who classify certain types of commercial activities as the collaborative consumption is criticized. Changes that are constantly taking place in this sector are explained.