Research on the Innovation of Reading Promotion Service Model of University Library Based on Readers’ Characteristics—Taking the Library of Heilongjiang Bayi Agricultural University (HLAU) as an Example

Based on the practical experience of reading promotion in the library of HLAU in recent years, this paper analyzes the reasons for the bottleneck of reading promotion in university libraries, expounds the problems that need to be solved urgently in the promotion of reading from the theoretical basis, student resources, financial support and leadership attention and proposes future development trends and directions, thus providing an effective way of reading promotion for the libraries of agricultural colleges and universities.