Which Is the Priority for the Public while Adopting Energy-saving Facilities? An Analysis of Association between Acceptance and Attitudes toward Using Energy-saving Facilities

This paper aims to explore the consistency between conservation cognition and behavior toward adopting energy-saving facilities by establishing a canonical correlation model between acceptance and attitudes toward using energy-saving facilities with conducting a questionnaire based on the ABC (Affect, Behavior, and Cognition) model. The results show that the proposed model has a good model fitness and there is a high canonical correlation coefficient between acceptance and attitudes while people using energy-saving facilities. Besides, for the acceptance of energy-saving facilities, affect factor is the priority for the public. According to the results, we suggest that affect appeal should be given priority while promoting energy conservation. That is while planning an energy-saving system, designing an energy-saving facility, developing a set of energy-saving education courses, and promoting energy-saving activities, considering affect factor will be more popular.