Creating a Visual Language for Ireland
2010
IN OUR GLOBAL MARKETPLACE, the focus on brand is a national, as well as a corporate, concern. Strong identities help countries attract business and promote international sales. Jim Dunne analyzes dilemmas Ireland faces as it seeks to create a compelling national image applicable to a broad range of products and services. To succeed, Dunne outlines seven key steps the country should take to design and manage its identity.
- Correction
- Source
- Cite
- Save
- Machine Reading By IdeaReader
0
References
1
Citations
NaN
KQI