Old Web
English
Sign In
Acemap
>
Paper
>
A Study of Message Framing Effects in Advertising: A Moderating Role of Consumers’ Shopping Value(Hedonic Vs. Heuristic)
A Study of Message Framing Effects in Advertising: A Moderating Role of Consumers’ Shopping Value(Hedonic Vs. Heuristic)
2020
황보배
Chong Min Lee
Keywords:
Advertising
message framing
Heuristic
Psychology
Correction
Source
Cite
Save
Machine Reading By IdeaReader
0
References
0
Citations
NaN
KQI
[]