ТЕКСТОВАЯ РЕКЛАМА КАК ОБРАЗОВАТЕЛЬНЫЙ ЭЛЕМЕНТ В ПРЕПОДАВАНИИ ИНОСТРАННОГО ЯЗЫКА

The article discusses the importance of integration of advertising media texts in the educational process. Today text advertising and visual and audio advertising compete with each other. That’s why the text advertising has to draw attention of a potential customer with different additional linguistic methods. The advertising text as a mirror of language evolution is of interest for research.