Data Mining on the Purchase Behaviors of the Electronic Commerce Customers

With the rapid development of information technology,e-commerce grows every fast.Nowadays more and more customers choose e-commerce as one of the channels when they purchase products.However e-commerce is still a very new business field.Many business men put their efforts on the technological consideration,but not the online purchasing behavior of their customers.It is no doubt that customers are the most important part of a company.Who on earth are the online customers? What are their web surfing and online purchasing behavior? What is the difference between them and the traditional customers? The answers to these questions are quite important for the success of e-commerce.