User Interface Characteristics of Mobile Applications Across Cross-Cultures

This paper will clarify the relationship between the background of each country’s lifestyle and UI (User-Interface) design based on Hofstede’s 6 Dimensional Model. Lately, it become more ICT-based, so called interface has built its position in a global environment where anyone can easily operate and view a variety of information at hand. Accordingly, Culture-Based User-Interface has become a new field of interest, and many people have studied the relationship between cultural differences and UI design. Therefore, it was found that there were differences in UI elements on the score of Hofstede’s Cross-Cultural Model. Also, it’s considered that UI design is not only changing as UI trend, but also as a result of changes in our lifestyles that have significant impact to our live. Consequently, in this research we will focus food culture which has seen a change in lifestyle, and examine the differences in UI design in food delivery app in different countries from the background of User’s lifestyle.