A GERAÇÃO DE INTELIGÊNCIA COMO FATOR DE ORIENTAÇÃO PARA O MERCADO EM EMPRESAS DE TECNOLOGIA DA INFORMAÇÃO EM BLUMENAU The generation of intelligence as a guiding factor for the market in Information Technology companies in Blumenau

The market orientation is operated by the Academy with emphasis in recent years theme. A contribution to this study field occurred from studies of Kohli, Jaworski and Kumar, and the development of the scale called Markor (Market Orientation). In Brazil, studies of market orientation in Information Technology (IT) companies still require greater extent. This paper aims to measure the rate of generation of intelligence about market orientation in IT companies. One survey of 50 IT companies in Blumenau, Santa Catarina, with the professionals respondents in the field of marketing of these organizations was held. To measure the generation of the first block of intelligence Markor scale, which specifically addresses the generation of intelligence was used. It was found that the IT sector has mild generation of intelligence on market orientation, no statistical differences depending on the market segment, the turnover, the number of workers or the fact of whether or not an area of structured marketing.