국외여행인솔자의 업무에 대한 탐색적 연구

The group package tour is one of the main modes of outbound travel in many parts of Asia. Tour Conductors are part of the product and are therefore key front-line players in the tourism industry as they service guests during a journey. This study was to explore the characteristic of Korean Tour Conductor’s practical use using in-depth interview technique. 10 tour conductors who have more than four year work experiences were conveniently selected and in-depth interviewed from January 2014 to July 2014. The purpose of this study is to explore the characteristics of work among Korean tour conductors in Korea. Qualitative research approach was used to identify significant issues and draw out policy and managerial implications. So the Korean tour condutor’s career development and socialization process are explored. Based on the results, managerial and policy implications and future research directions are discussed.