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O CONTRIBUTO DOS EVENTOS CULTURAIS E CRIATIVOS PARA A CRIAÇÃO DE UMA IMAGEM DIFERENCIADORA DO DESTINO TURÍSTICO MADURO. O CASO DO FESTIVAL MED DE LOULÉ, ALGARVE THE CONTRIBUTION OF CULTURAL AND CREATIVE EVENTS TO THE CREATION OF A DISTINCTIVE IMAGE OF THE MATURE TOURISTIC DESTINATION. THE CASE OF THE FESTIVAL MED IN LOULÉ, ALGARVE
2011
The research problem intended to know if creative tourism elements, present in cultural events, could influence the image of a mature destination. Focusing on the supply, the research intended to analyze
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