ENGLISH FOR ACCOUNTING BASED ON CONTENT BASED LEARNING IN ASEAN ECONOMIC COMMUNITY

2016 
The purpose of the research is to promote students’ English mastery in order to prepare them in ASEAN Economic Community. This was accomplished through the following study objectives: (1) finding out language skills and knowledge needed Accounting Department students of University of Bengkulu, (2) developing teaching materials of English for Accounting based on Content Based Learning and, (3) investigating students’ perception towards the developed materials. The research was in the form of Research and Development to develop the product with the principle of English for Specific Purposes. The populations were 65 students of the Accounting Department of University of Bengkulu. The primary instrument was questionnaire, which comprised in need analysis and students’ perception. The questionnaire was divided into closedquestion and opened-question types. The data were analyzed by the use of descriptive statistics and were presented in charts and tables. English usage was very often found mostly in accounting operational terms, language instruction in accounting cases/quizzes, and theoretical accounting textbooks. The targets of the developed English materials consisted of vocabulary mastery in reading comprehension and speaking skill improvement. The developed teaching materials accommodate students’ needs and are compatible with students’ content mastery in accounting field. The students’ perception indicated the developed materials were oriented to students’ need, interesting and proven to be useful to solve the problem of lack of materials in English for Accounting. Key Words: English mastery, ASEAN Economic Community, English for Accounting, Content Based Learning
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