Estratégias de convocação para o consumo da revista Placar: engendramentos discursivos da afetividade e sociabilidade masculina no futebol

Based on the assumption that convocational strategies in journalistic publications refer to the fear of not belonging to a reference group, this article aimsto study discursive convocational strategies to male consumption engendered by Placarmagazine in the editions published between March 2017 and March 2018. From the procedures adopted, one can affirm that Placar magazine articulates its strategies of convocation throughthe reference to instances that transcend the sport itself and refer to a set of pre and postgame socialization practices. Thus, narrative strategies linked to the knowledge of the game in its memorialistic and statistical meanderings engender, in Placar, a type of communication that, from the editorial planning, refers to the interactive circulation of information and is configured as a promise of possibilities of access to spheres of extra-game sociability.