The effectiveness of health promotion interventions aimed at increasing purchase and consumption of green vegetables, using the ABCD programme: Achieving Better Community Development

This pilot project initially identified barriers, which affect the purchase and consumption of green vegetables in a disadvantaged area. This understanding of barriers provided a local group with a base, from which interventions were developed and later implemented in a retail setting. The project took a community development approach throughout this approach in delivering health promotion interventions was evaluated using the ABCD Programme (Achieving Better Community Development).