MEMBANGUN PERILAKU KONSUMSI MELALUI PENGETAHUAN KONSUMEN BERBASIS KOMUNITAS (SUATU KAJIAN LITERATUR)

The purpose of this study was to understand the concept of knowledge and the consumption behavior creation through the consumer knowledge-based community. This paper obtained by read, summarize and synthesize book and article obtained from international and national journals. The results of this literature review showed that consumer knowledge is a major factor to create the consumption behavior. Various efforts to increase knowledge has been done through a variety of sources and media-based individuals, corporations and governments. It is not effective to create consumption behavior. Consumers will be motivated to behave because their belief to the information sources. Community is a medium for consumers to share their experiences. Therefore, community can create consumption behavior effectively.