隔週休二日與距離因素對遊樂區旅遊參與型態之影響——以九族文化村、劍湖山世界遊樂區遊客為例

Since the policy of ”two days off every other week” carried out from 1998, it has significant influence and yield great commercial benefit to domestic tourism marketing. How people change the travel pattern during weekend is an important issue to tourism industry dealers. The main purpose of this study is to explore the influence of two days off every other week and travel distance on domestic travel patterns. Emphasizing on the on-site experience of travelling, time allocation of travel schedule, the distance of travel, stops of scenic spots and expenditures were compared between two different accessible scenic spots, Formosan Aboriginal Culture Village and Janfusun Fancyworld. Six hundreds and fifty six useable sampling subjects whose companies and schools execute two days off every other week were collected during April 17 to May 9,1999, four weekends in total. The results show that the obvious influence of two days off every other week on domestic travel patterns is start-off time, return time and visitor-days. There was significant higher proportion of tourists who have over-night tour since the policy of two days off every other week was taken. The travelling participating patterns were also changed related with recreational site distance and weekend types. For regional recreational site, the total travelling time is not changed but the way of using leisure time is changed. For near traveler sites, both travelling time and the way of using leisure time are changed due to weekend pattern.