Greening of Boardrooms: Influence Factors for Greening Decisions in Real Estate Sector in India
2016
Real estate sector in India is in a stage of transition towards "green"-which is seen as a popular term for adopting higher sustainability goals for development projects. These sustainability goals include responses towards energy efficiency, resource minimization and ecological planning considerations. Real estate developers, planning and design professionals along with technology experts have been adopting sustainability practices for various reasons. What guides these decisions is a mix of cost, stakeholder pressure, market dynamics, environmental regulations as well as willingness of the leadership to change. The ethical and business case for environmental sustainability or "greening" decisions have an unclear borderline both in theory and practice. This paper, with the help of a perception survey involving sector experts and drawsinferences to identify the key influence factors in the form of drivers and barriers to greening decisions in real estate sector in India.
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