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Gaining insight into country image: a moderated mediation analysis of the perception of Italy across seven emerging markets
Gaining insight into country image: a moderated mediation analysis of the perception of Italy across seven emerging markets
2021
Rubens Pauluzzo
Maria Napolitano
Michela C. Mason
Alessandro De Nisco
Keywords:
Marketing
Psychology
Emerging markets
Perception
Moderated mediation
Correction
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