The Purchase of Over the Counter Medicines (OTCM)

Purchase of over the counter medicines (OTCM), commonly known as self-medication is a common practice visible among majority of people curing majority of minor ailments. The practice is common not only in developing countries but the pace is equally evident in developing nations. The trend of OTCM is getting more and more popular over time. In this busy world, people generally prefer OTCM in order to save money and time in the form of doctors' fee and long waiting line. In majority of the cases OTCM is supported by high end advertisements, personal promotion and word of mouth publicity. Moreover the virtual platform in the form of online marketing has made it more accessible, cost & time saving practice by getting home delivery. The results of the present study support the investigation done by the researcher that the proposed factors are significantly associated in making an overall perception towards purchasing OTCM.