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The Effects of PPL Cognition of Chines Viewers on Hotel Image, Hotel Reputation, and Purchase Intention
The Effects of PPL Cognition of Chines Viewers on Hotel Image, Hotel Reputation, and Purchase Intention
2020
Mei-Ling Zhao
Seung-woo Choo
Ho-Keun Yeo
Keywords:
Reputation
Psychology
Cognition
Chine
Advertising
Correction
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