Can Combined Marketing and Planning-oriented of Community-based Social Marketing (CBSM) Project Successfully Transform the Slum Area to Tourism Village? A Case Study of the Jodipan Colorful Urban Village, Malang, Indonesia

Tri Sulistyaningsih,Jainuri Jainuri,Salahudin Salahudin,Hazel D. Jovita,Achmad Nurmandi

Can Combined Marketing and Planning-oriented of Community-based Social Marketing (CBSM) Project Successfully Transform the Slum Area to Tourism Village? A Case Study of the Jodipan Colorful Urban Village, Malang, Indonesia

2021

Tri Sulistyaningsih
Jainuri Jainuri
Salahudin Salahudin
Hazel D. Jovita
Achmad Nurmandi

This study evaluated the branding of a slum project as a social marketing initiative to transform the Jodipan slum area into a tourism village in the city of Malang. An action–evaluation research p...

Keywords:

slum area
Slum
community based
Social media
Marketing
Tourism
Place branding
Business
Social marketing

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