Making Textbooks Lively: A Case Study of the Animation of Management Science

Moderate introduction of both dynamic and audio teaching materials in traditional class exposes students to a lively and interesting method of teaching. This study presented students' role-playing activities in dynamic media in order to attract students' attention and bring more fun into the learning process. In addition, students learned how to use Apps, such as Momentcam Camera and animation software PowToon, and participated in the planning, division of tasks, and integration in their groups; moreover, they repeatedly read chapters in textbooks and contents of cases. Through blended practice, students acquired the ability to use media Apps to create dynamic textbooks, and were expected to become independent learners and accumulate their own learning experiences in order to build up competitive advantages for their future careers. Lastly, the feedback of students implied that they had enhanced their knowledge comprehension ability and Apps application skills.