Digital Campaigning and the 2017 Election: The Rise of Facebook and Satellite Campaigns
2017
In this chapter we analyse some examples of digital practices led by parties during the
2017 General Election campaign. We argue that whilst targeted advertising through
Facebook has become the new normal for parties, it raises important questions
regarding data-use and public expectations that require attention. We also suggest that
digital media has enabled new non-party organisations to conduct what we call
‘satellite campaigns’. This development raises issues around party control, activist
organisation and what we can expect from future digital campaigns. Cumulatively we
therefore argue that developments in the digital realm have important implications for
our understanding of electoral campaigning.
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