The art museum as laboratory for reimagining a sustainable future

The ability to imagine our world being arranged along different lines is the first step to achieving sustainability. This skill comes particularly easily to artists and designers, who have been trained to appreciate the unexpected connections among facts, ideas, and images. It also comes more naturally to young people. As designers and teachers, how can we help others take that first step? I argue that museums offer the right settings and tools for opening eyes to seeing new possibilities. Students' personal accounts of their experiences in an art museum demonstrate that private, focused encounters with artifacts from other periods and cultures can trigger the process of seeing the world from new angles. Providing opportunities for business leaders to replicate such experiences of wonder may offer a path to stimulating the innovative thinking so critical for a sustainable future. This chapter argues that cultivating both the imagination and moral artistry are vital to moving from sustainability to achieving sustainable value.