筆記型電腦代工產業之競爭策略、行銷策略與關鍵成功因素之分析－以C公司為例

Notebook PC developed since 20th century (1985-2010) till now, it has been gradually become a popular & multiple functions product, its sales target markets including both “Commercial Application (Business to business)” and “Consumer Application(Business to Consumer)”; due to it was convenient for users by its portable mobility, Besides, it realized people’s expectation in life for high technology; NB PCs’ invention were in keeping with the aspiration of users, it also leads NB PC gradually be major product in personal computer market field. Then NB PC industry plentiful characters enrich created long lasting legend by many years (By Year to Year approximately average more than 20% growth during 2006-2012), Many suppliers and corporations treated NB PC related product as major revenue income in the Electronic Industry Supply Chain. Our Investigation approaches the NB industry subject from the NB PC whole units ODM (Original Design Manufacturer)corporations’ Key Success Factors in world wide market share number one. Depression cycle in external environment, Competitor’s Pricing strategies, PC Brand customers’ market strategies (HP, acer, Dell, Lenovo, Asus, apple, Toshiba, Samsung, Sony ,Fujitsu…), ODM/EMS corporations’ product segments(Quanta ,Compal, Wistron, Inventec ,Pegatron, Hon Hai[Foxconn], Flextronic…), Layout & long term plan for production base & products….to discuss which make market ranking Key Successful Factors. Eventually, according to investigation result hereunder to summary conclusion as below: 1. In order to keep corp competitive superior points. Corp. should adopt proactive fine tune for internal rules & research competitive strategies. 2. Take multiple Marketing strategies to overcome financial tsunami. 3. Recognized Key Successful Factors then toward to sustaining excellent operation forever.