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The Antecedents of Negative e-WOM and Their Effects on Purchasing Intention of Energy Drinks: An Empirical Study in Indonesia
The Antecedents of Negative e-WOM and Their Effects on Purchasing Intention of Energy Drinks: An Empirical Study in Indonesia
2021
Endwien Hersetyawati
Muhtosim Arief
Asnan Furinto
Hardijanto Saroso
Keywords:
Empirical research
Marketing
Purchasing
Energy (esotericism)
Business
Correction
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