Hizmet Piyasasında Tüketicide Zihinsel İmajın Oluşturulmasında Pazarlama Hilesinin Etkisi

Our aim in this study is to shed light to the marketing deception by introducing  the deception through the subjects related to the services product  such a physical environment, distribution, promotional information and  prices in the service sector. Preliminary data were collected through a  questionnaire distributed to the working community of the customers of  the private sector companies in Duhok. A return from 110 questionnaires  of 150 pieces and distributed to the working community was provided.  We used statistical analysis methods to calculate arithmetic averages,  standard deviations, regression coefficients, repeats and percentage ratios  of data. In this study, it was determined that there were marketing  deceptions in different sizes and negative effects on the customers in Duhok  province. These tricks have a negative impact on the mental image  of customers. In the same way, companies are also among the determinants  of marketing tricks at high levels and in different sizes. The reason  for the widespread use of marketing deception is the fact that the legislative  organs are insufficient in this regard and the legal procedures in this  field are gradually carried out by the working organizations. In order to  provide consumers with effective protection against deception and misinformation,  a series of recommendations were presented, most notably  the need to enable cooperation between interested parties and consumer  protection organizations and consumers. Finally, this study suggests  that it is necessary to apply to Islamic law. Because of the prohibited  sales transactions, the Islamic law has made extensive statements.